How often should you post on LinkedIn? Data from 1,200 company pages

The standard answer — "3–5 times per week" — is half right. Once we split company pages from personal profiles, the picture changes meaningfully. Here is what 1,200 pages over the last 12 months suggest.

Company pages: 3 posts/week is the sweet spot

Engagement per post rises from 1×/week up through 3×/week, plateaus at 3–4, and drops measurably above 5. The drop is not just attention fatigue — LinkedIn appears to throttle company-page distribution after the third post of the week if engagement on recent posts is below the page baseline.

Practical conclusion: pick 3 fixed slots (we like Mon 09:00, Wed 13:00, Thu 09:00) and do not chase a 4th unless every previous post hit the page average.

Personal profiles: 4–5 posts/week, but quality compounds

Personal profiles tolerate higher cadence, but only if each post hits the same engagement floor. The data shows that one mediocre post drops the next two posts' reach by ~30% on average, even when they are stronger. The algorithm reads recent low engagement as a signal to throttle.

Practical conclusion: cut anything that does not hit your floor. "Just shipping consistently" works for newsletters; it punishes LinkedIn profiles.

When you post matters less than which day

Time-of-day effects are smaller than time-of-week effects. The window 09:00–11:00 local works fine on weekdays — the difference between 09:15 and 10:30 is in the noise. But Wednesdays and Thursdays consistently outperform Mondays by ~22% in our dataset, and Fridays by ~40%.

Reactions are dying, comments are everything

The like-to-comment ratio that signals algorithmic favor has shifted hard. Posts with a high comment count but modest likes outperformed posts with high likes and modest comments by ~3.5× in subsequent reach. Write to invite a comment, not a thumb.

A note on dwell time

We saw a strong correlation between long-form posts (1,200+ characters) and 14-day cumulative impressions, holding engagement constant. LinkedIn is rewarding posts that hold attention, not posts that get fast reactions. "Skim-ability" actively hurts you.

Default cadence we now recommend

• Company page: 3× per week, fixed slots, hard quality floor.
• Founder / exec profile: 3–4× per week, all original takes.
• Other employee profiles: 1–2× per week, encouraged not required.
• Cross-post window: 24 hours minimum between profile + company-page versions of the same idea.